Our Team
Experience. Integrity. Passion.
We are experienced marketing and PR specialists. Our backgrounds span destination communications, hospitality PR, B2B sales, and consumer & digital marketing.
What connects us are our values — and a real passion for what we do. We represent every brand with care and responsibility, in close collaboration with our clients. Aligned in values and goals, as equals. Sustainability is woven into everything we do — quietly, naturally, consistently.
When you work with us, you work with all of us.
Michaela Arnold
Managing Director / Founder
"I am still the child who wants to know everything.
Just with better questions."
Karin Fröhlich
Commercial Director I
Sales & Marketing
"Enjoying the stillness of untouched nature — my personal luxury."
Karin Fröhlich
Commercial Director I Sales & Marketing
"Enjoying the stillness of untouched nature - my personal luxury."
Christiane Surwald
Senior Sales & Marketing Manager
"Raised in Bavaria, shaped by lakes and mountains, I cherish the power of nature as much as authentic encounters."
Maria Kirchner
Senior PR Director
„I'm most drawn to the places that don't have an Instagram hashtag yet."
Lena Kleininger
Senior PR-Director (Projects)
"Inspired by Steve Jobs' motto 'Stay hungry. Stay foolish.' I believe in openness, clear ideas, and the courage to embrace the new."
